ON THE UNITS OF ANALYSIS IN VERBAL BEHAVIOR

Abstract

This paper outlines conceptual challenges in studying verbal behavior and sets the stage for future research on verbal interactions from a fresh perspective. Different approaches to identifying verbal operants independent of those suggested by Skinner (1957) are discussed. How should we break down the continuous flow of verbal behavior into units that we can measure? What is it in a conversation that is selected by its environment and how does this unit hold together? How can we achieve measurements of relevant aspects of verbal behavior? These and other questions are explored to prepare for empirical research on the question of units of selection in verbal interaction.